About Us

Artifox Studios – Crafting Creativity, Nurturing Passion

In the heart of artistic expression, where threads weave stories and creations come to life, Artifox Studios emerged as a beacon of creativity and innovation. Founded in 2018 by the visionary Ernst Kruger, Artifox Studios has become a distinguished name in the world of fiber arts.

Ernst Kruger, hailing from the Eastern Cape Province of South Africa, embarked on a creative journey nurtured by his mother's passion for design. Mentored from a young age, Ernst's artistic prowess flourished at the Lady Grey Arts Academy, and later at The South African Film School, where he earned a BA degree in Motion Picture.

With over 20 years of experience in graphic design, motion graphics, animation, and television editing, Ernst found himself at the intersection of skill and inspiration. In 2018, a moment of realization struck during a visit from his sister, a budding entrepreneur in South Africa. She sought an affordable solution to brand her handmade creations, igniting the spark that led to the birth of Artifox Studios.

The initial spark took the form of 19mm Wooden tags, a product that resonated immediately with the knitting and crocheting community on Etsy. It was not merely a business venture but a response to a genuine need within a community of creators. The success of this humble beginning affirmed Ernst's belief that where there's a need, there's an opportunity to create something extraordinary.

The name "Artifox Studios" itself is a testament to Ernst's creative fusion. "Arti" reflects the artistry that defines the studio, while "Vos," his mother's maiden name, pays homage to his familial roots and adds a deeper layer of meaning. Drawing from the nostalgia of his childhood, where his mother owned a business called Artifacts, Ernst found a harmonious blend that echoed the past and embraced the future.

Artifox Studios transcended geographical boundaries, starting its journey in Shreveport, Louisiana, and relocating to Orlando, Florida, in the summer of 2021. This move was not just a change of location but a reflection of personal growth, as Ernst's spouse received a well-deserved promotion.

The studio's commitment goes beyond crafting exquisite tags, buttons, and labels. It extends to nurturing a community of makers – knitters, crocheters, quilters, and fiber artists alike. The ethos of Artifox Studios is built on a foundation of excellence, attention to detail, and a passion for perfection cultivated in the crucible of a fast-paced, competitive creative environment.

As the journey continues, Artifox Studios envisions becoming the go-to brand for fiber arts, supporting and empowering its customers to build their own successful brands. With a focus on customer care and a keen responsiveness to feedback, the studio evolves, constantly refining its products to deliver quality that exceeds expectations.

Artifox Studios – where threads of creativity intertwine, and every creation tells a story.